Logo Redesign - Side Project

Facing daily Logo Redesign challenges, I delved into brand history, strategies, and logo implications. This groundwork ensured appropriate, memorable, and simple logo redesigns. Careful consideration led to visually impactful and effective outcomes.

My Role:
Marketing Research, Design

Zipcar is a subsidiary of the American Avis company, which is specialized in car-sharing services. The target group of Zipcar is educated young people who live in urban areas.

Nintendo is a Japanese video game and consumer electronics multinational company based in Kyoto. 

Founded in 1889 by Fusajiro Yamuschi, Nintendo started out as a playing card company and enjoyed great success during the era of electronic toys and videos. Nowadays, Nintendo and Sony are both mainstays of the gaming landscape.

Chiquita is the name of the company, which specializes in the production and distribution of bananas. Chiquita operates all over the globe and has a perfect reputation.

Philips is a trademark of the international concern Koninklijke Philips NV. The group of companies operates in the electronics, lighting, medical equipment, and consumer goods industries.

Blender is a fully integrated 3D content creation suite, offering a broad range of essential tools, including Modeling, Rendering, Animation & Rigging, Video Editing, VFX, Compositing, Texturing, and many types of Simulations.

Moleskine, an esteemed Italian luxury stationery brand established in 1997, is widely recognized for its exceptional notebooks and journals.
The new logo has been refined to align with Moleskine's best-selling product: the notebook, resulting in a more memorable design.

General Electric Company (GE) is an American multinational conglomerate. In November 2021, GE announced its plans to establish three public companies, each dedicated to the growth sectors of Aviation, Healthcare, and Energy.

The previous logos of the three companies need a unified color palette. The three logos have undergone color modifications to achieve greater consistency. Furthermore, the curved shape of the symbol has been minimized, symbolizing GE's three future planned companies.

©Shuairen