Look Personal Care Product - Capstone Project
Look: a unique personal care line tailored for the visually impaired, achieved through purposeful texture, eco-friendly materials, and ergonomic design.
Symbols:
Embossed symbols on each product, inspired by the brand logo, offer tactile distinctions with waves and lines.
Tactile Differentiation:
Tactile embossing helps users differentiate between products by touch.
Materials:
Environmentally friendly aluminum and plastic provide distinct temperature sensations, while polished and brushed aluminum accents denote product variations.
Ergonomics:
After three design iterations, the bottles feature comfortable indentations and a user-friendly circular cap with tactile guidance.
The project's origin is deeply tied to my grandparents. During a visit, my grandmother's struggle to differentiate between similar-looking day and night creams due to her presbyopia became evident. This incident unveiled a wider issue—difficulties in swiftly distinguishing cosmetic products, transcending generations. The spark of an idea ignited. Recognizing this challenge as universal, I envisioned a solution. Thus, the concept to redesign personal care containers was born, integrating unique shapes, materials, and embossed symbols. These enhancements would cater to individuals of all ages grappling with analogous difficulties.
My Role:
Research, Design