Tyakasha In New York
1. Initial Announcement Campaign
The initial announcement campaign uses posters designed for specific neighborhoods, like Soho, with QR codes that people pass by can scan the code to learn more.
2. Brooklyn Dumbo Pop-up
As Brooklyn Dumbo is popular with young artists, the campaign will put up posters in the area, specifically the comic store. The information will also be posted on social media.
My Role:
Marketing Research, Design