Shuairen WangInfo, Play, Instagram

 









Nosh Snow Peak2022
Brand Identity
Brand Strategy
Naming
Nosh is a brand extension for Snow Peak.

Nosh specializes in supplements for outdoor enthusiasts, giving people enough body energy to connect with nature in a beautiful way. It guarantees food quality and ensures the packaging is sustainable and environmentally friendly.
Logo Redesign2023
Brand Identity
Brand Strategy

In the pursuit of applying the principles of effective logo design to marketing, an side project was undertaken.

Brands were carefully chosen from Interbrand's Best Global Brands 2022 website, as well as through daily observation of various brands discovered in New York City. The focus was specifically on brands that exhibited a lack of simplicity in their logos.
Oriens2022
Branding
Packaging
3D  Rendering

Oriens is a woody, spicy fragrance for women and men. The eastern sunrise inspired the name, and the scent is woody, creamy and meditative, embodying the classic fragrance of sandalwood with a sprinkling of spices on top.
Don‘t Be Glued On Your Phone2021
Motion Graphic


In a digitally dominated world, it’s crucial to reassess our relationship with technology.

As we emerge from the pandemic, let’s reclaim what truly matters by freeing ourselves from virtual distractions. By prioritizing our well-being, mental health, and relationships over excessive screen time, we can rediscover the joy of being present, embrace nature’s tranquility, and create a more fulfilling future.

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Tyakasha In New York2021
Campaign
 Out of Home
Motion
3D Modeling


Tyakasha, a Shanghai-based fashion label with a wide imagination, brings a refreshing feeling to the young Chinese generation.

Tyakasha in New York is the first opportunity for the brand to go global. This campaign uses storytelling to show how they embrace the life and culture of New York. 
Look Personal Care2022
Branding
 Packaging
3D Modeling


Look is a personal care product line uniquely designed for the visually impaired, using purposeful texture, material, and shape of each product.

The product is for all ages.
The Beginner Master Guide2022
Editorial

The book is for beginners who want to learn more about film photography. Film photography is a practice of patience and intention. Shooting film has enabled me, as well as many other photographers, to slow down and create purpose and meaning behind each image.
©Shuairen