Nosh, a Snow Peak brand extension, offers high-quality supplements that energize outdoor enthusiasts to reconnect with nature.2022
NOSH SNOW PEAK
IDENTITY
BRAND STRATEGY
NAMING
Nosh is a brand extension of Snow Peak, the Japanese-designed outdoor brand renowned for lifetime-guaranteed products since 1958. Specializing in supplements for outdoor enthusiasts, Nosh provides the energy needed to reconnect with nature while ensuring high-quality, safe ingredients. The brand also prioritizes sustainable, environmentally friendly packaging, reflecting a commitment to both people and the planet.
Look is a personal care product line uniquely designed for the visually impaired, using purposeful texture, material, and shape of each product. The product is for all ages.
2022
LOOK PERSONAL
CARE KIT
BRANDING
PACKAGING
Look: a unique personal care line tailored for the visually impaired, achieved through purposeful texture, eco-friendly materials, and ergonomic design.
Symbols:
Embossed symbols on each product, inspired by the brand logo, offer tactile distinctions with waves and lines.
Tactile Differentiation:
Tactile embossing helps users differentiate between products by touch.
Materials:
Environmentally friendly aluminum and plastic provide distinct temperature sensations, while polished and brushed aluminum accents denote product variations.
Ergonomics:
After three design iterations, the bottles feature comfortable indentations and a user-friendly circular cap with tactile guidance.
Don‘t Be Glued On Your Phone.2021
DONT BE GLUED
ON YOUR PHONE
MOTION GRAPHIC
In today’s digital world, let’s prioritize well-being, mental health, and relationships over screens, embracing presence, nature, and genuine fulfillment.
Full VERSION
ITO EN MATCHA bottle is a package concept design that stores matcha powder in the bottle cap, allowing it to be instantly mixed with water by squeezing.
2019
ITO EN MATCHAPRODUCT
PACKAGING
ITO EN MATCHA is a conceptual design inspired by the Zen culture of Japan.
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