Nicka K is a vibrant and innovative beauty brand that combines quality, style, and creativity to empower self-expression.
2025
NICKA K NEW YORK
PR BOX
ART DIRECTION
BRANDING
PACKAGING
Collaborated with the Nicka K design team, I was mainly responsible for the design of the regular PR box, from ideation to final production. The boxes were created in different sizes to fit all Nicka K products while also showcasing the brand’s youthful and vibrant identity.
Oriens is a woody, spicy fragrance for women and men, inspired by the eastern sunrise, with creamy sandalwood and a hint of spices.
2022
ORIENSART DIRECTION
BRANDING
PACKAGING
The design of Oriens perfume is inspired by classic Hong Kong films, using rich Eastern colors and tortoiseshell, a symbol of the East, to convey a deep woody fragrance. The gradient bottle represents the Eastern sunrise, reflecting the meaning of “Oriens”, radiating vitality like the first rays of morning.
Tyakasha, a creative Shanghai-based fashion label, makes its global debut in New York, showcasing the city’s lifestyle through storytelling.
2021
TYAKASHA NEW YORKCAMPAGIN
OOH
MOTION GRAPHIC
Initial Announcement Campaign
The initial announcement campaign uses posters designed for specific neighborhoods, like Soho, with QR codes that people pass by can scan the code to learn more.
Brooklyn Dumbo Pop-up
As Brooklyn Dumbo is popular with young artists, the campaign will put up posters in the area, specifically the comic store. The information will also be posted on social media.
A book designed for beginners of film photography, exploring the many possibilities of film cameras.
2022
THE BEGINNER
MASTER GUIDEEDITORIALThe book is for beginners who want to learn more about film photography. Film photography is a practice of patience and intention. Shooting film has enabled me, as well as many other photographers, to slow down and create purpose and meaning behind each image.
© 2025 SHUAIREN WANG. ALL RIGHTS RESERVED